Why market to the military?

Why should you make marketing to the military an integral part of your marketing strategy? Because the military market is stable. Military personnel do not get “laid off.” Their jobs are secure. Their income is secure. But there is much more to the military market than “uniforms.” In most cases, a military base is the largest employer in the region. Each base also employs hundreds of civilians in support roles. Plus, there is a large contingent of defense contractor personnel at each base to support Defense Department contracts.